Golden futuristic corridor with glowing skylights

Technology That Excites — Built With Soul.

TE Technologies Inc. is the company behind a family of consumer brands — a retail platform, a sound brand and a research lab — imagined in Kochi, incorporated in Texas, and built for the world.

Brands in the Family
03
Markets on the Roadmap
06
Continents Today
02
Founder-Owned
100%
/ Why We Exist /

It Is Not Enough for Technology to Exist — It Should Empower, Uplift and Transform the Person Holding It.

Meet Our Brands
TE Technologies Inc. The Parent — Texas, USA
TE
ToExcite Retail Kites Consumer Sound Kites Labs R&D
/ The Family /

One Company. Three Ways to Excite.

01.
Retail Platform · Live

ToExcite

Our official retail store — curated electronics and in-house brands, sold with honest pricing and service that actually answers. ToExcite.com is where the family meets its customers.

  • Curated Electronics
  • Honest Pricing
  • Service That Answers
Golden futuristic pavilion in a desert landscape
The StorefrontLive Now · Home Market First
02.
Consumer Sound · In Build

Kites — by TE

A consumer sound brand engineered for everyday joy: audio you'll actually live with — designed flat, minimal and fearless. Sold through ToExcite and ShopKites.

  • Audio for Everyday Life
  • Flat, Minimal, Fearless Design
  • Sold via ToExcite & ShopKites
Liquid gold waves flowing across a black background
In the LabFirst Lineup · 2026
03.
R&D Division · In Build

Kites Labs

The research division where Kites products are invented — prototyping, tuning and torture-testing hardware until it earns the wordmark.

  • Prototyping
  • Acoustic Tuning
  • Torture-Testing
Macro view of a golden circuit board
From Lab to WordmarkHardware Earns Its Name Here
/ Our Pillars /

Built on Four Convictions.

Work With Us
Shipping StandardProudor We Don't Ship

Build With Soul

The intent behind a product matters as much as the outcome. We ship things we're proud of, or we don't ship.

Own the Stack

Retail, brand and R&D under one roof — so quality is never someone else's problem.

Pricing Policy= HonestWhat It Costs Is What It Says

Price With Honesty

Premium engineering without the premium theatre. What it costs is what it says.

Time HorizonDecadesPatiently, Market by Market

Think in Decades

We're building brands meant to outlast their founders — patiently, market by market.

“We ship things we're proud of — or we don't ship. That single rule decides everything else we do.”
Rineesh Rasheed/Founder, TE Technologies Inc.
/ Global Roadmap /

From Kochi to Everywhere.

Launch, learn and earn the first hundred thousand fans. Brand IP is secured at home first, and the .com estate is already locked down.

Our base for South-East Asia operations as the family grows beyond the home market.

Where TE Technologies Inc. is registered — and the largest consumer market in the world.

A deliberate, standards-led entry into the EU — compliance before campaigns.

Expansion as the brand and funding mature — the final phase of the current roadmap.

Streaks of golden light falling through darkness
/ Investors & Partners /

Building the Next Consumer Story.

Brand IP secured at home first, the .com estate locked down, and a product pipeline coming out of our own lab. If you invest in consumer technology or retail — we should talk.

/ Get in Touch /

Connect With Us.

We're assembling the pieces deliberately. Investor and partner messages go straight to the founder — and get a reply within a day.

CompanyTE Technologies Inc. — Registered in Texas, USA
FounderRineesh Rasheed — Aeronautical Engineer Turned Entrepreneur
BrandsToExcite (Retail) · Kites (Consumer Sound) · Kites Labs (R&D)
BaseKochi, Kerala, India — Working Globally